Life & Technology

Samsung, the leading tablet brand in Europe, Africa and the Middle East


Consumers’ need to reorganize their activities in the context of social distancing and distance work increased tablet sales by almost 70% in the Q2-2020 quarter, compared to a similar period last year, with Samsung being the main beneficiary.

Coming as an unexpected mouthful of oxygen, the COVID-19 pandemic revitalized the tablet market, spending time at home raising the need for new accessories for entertainment and productivity. And tablets can do both very well, giving all the power of mobile applications without compromising a pocket screen.

Sales of Samsung tablets increased in 2020

According to a report signed by the International Data Corporation (IDC), Samsung delivered approximately 3.37 million tablets in the Q2-2020 quarter in the Europe, Middle East and Africa (EMEA) regions, with the South Korean company’s market share reaching 28, 3%, up 7.6% compared to Q2-2019.

At the same time, Apple’s market share in the tablet market fell from 25% in Q2-2019 to 21.5% in Q2-2020, the American company managing to deliver only 2.56 million iPads, reaching the place of second in the tablet market. Huawei was the third largest tablet supplier in the region, with a market share of 15%. Lenovo and Amazon were in fourth and fifth positions, with a market share of 12.1% and 3.8%, respectively.

Compared to the previous year, the tablet market in the EMEA region increased by 23.8%, with total deliveries reaching 11.9 million units in Q2-2020. This is the largest increase reported since 2013 and until aucm. According to IDC, the tablet market will grow in the EMEA region by 10.9% year-on-year. However, the upward trend will moderate towards the end of the year, with estimates for Q4-2020 aiming for an increase of only 3.7%.

An important role in increasing the demand for tablets also has the demand coming from the educational environment, where the perspective of a school year that could take place at least temporarily in the distance education system added this gadget to the shopping list for school.

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