The Golden State Warriors is one of the most popular teams in the NBA, and it is not surprising for them to have a surplus of followers and fans from across the world. Trying to provide fans with more personalized connections, the digital department of the Warriors decided to try out a more intimate mode of communication using Viber.
Is this for real? How does it work?
Rakuten, a Japanese tech company, is both powering the instant calling and messaging app and the official app partner of the Warriors. The features offered to fans through the partnership include weekly trivia contests, sticker packs, and an easy way to access information regarding score updates, game schedules, and team content using an official Warriors chatbot.
According to the senior director of digital experience at the Warriors, Jeremy Thum, the Warriors want to be in touch with their fans as many of them come from the international fan base of the NBA. Furthermore, fans can access information anywhere anytime if they have a mobile device.
It is working extremely smooth
2019 is the second year of the partnership between Viber and the Warriors, but even from the beginning, the team could capitalize on Viber’s diverse user-base.
Thum said that Rakuten Viber messaging app has an existing user base in markets and the Warriors’ brand are attractive by this.
You can access the Warriors’ chatbot in multiple languages which proofs the dedication of the team to being a global franchise. Become part of their 550,000 subscribers and exclusive access to content!
The business development and partnerships director at Viber, Bridget Rusk, says that communicating directly with the fans is amazing because the ones in markets are different from the ones of NBA. Even their local language is used to communicate.